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Sanderson Farms: Its All Good
Sanderson wanted to take the pressure off of the New Year's diet resolution that we're all guilty of making at one point or another. So, we went through loads of their recipes and found healthy and 'indulgent' versions of recipes and presented them side by side. We built this around our line 'It's All Good'. I'm really proud of how these units turned out, here's a few to give you a better understanding of the campaign.
Instagram Reels x Stories
Website Activation
The campaign is very new, so this tool isn't up and running just yet. The idea is to find a recipe you like and you can 'flip it' to something similar. Whether it's healthier, or more indulgent, It's All Good.
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